Quantcast
Channel: Social Media B2B » analytics
Browsing all 8 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

5 Steps For Measuring Social Media For B2B

Much of my time recently has been spent working on and thinking about social media measurement, specifically as it relates to B2B organizations. This is a topic that could be discussed for days, even...

View Article



Image may be NSFW.
Clik here to view.

SAS Launches Social Media Analytics for Enterprise Customers

Yesterday, SAS, the leader in business analytics, launched an enterprise social media analytics tool. This is a sign the large companies are ready for social media. The very fact that SAS has deemed...

View Article

Image may be NSFW.
Clik here to view.

Even More B2B Social Media Tools You Haven’t Heard Of

We’ve had a lot of interest in our previous posts on B2B Social Media Tools (see 7 B2B Social Media Tools You Haven’t Heard Of and 7 More B2B Social Media Tools You Haven’t Heard Of) so we’re providing...

View Article

There’s Content in Your B2B Social Media Data

As you advance your social media activities for your B2B company, you should be capturing great piles of data. Many marketers are so inundated with data, they don’t know where to begin making sense of...

View Article

Image may be NSFW.
Clik here to view.

Why Does Facebook Hate B2B Companies?

With the constant changes to Facebook’s platform, B2B marketers are already challenged to connect with customers and prospects on the platform. Now they are talking about making it worse. It makes me...

View Article


Image may be NSFW.
Clik here to view.

B2B Social Media Metrics Need to Match Goals

One of the biggest challenges B2B marketers face is measuring their success using social media. Social media should not exist in a silo and needs to connect to your business goals. Tying these together...

View Article

Getting Better at B2B Social Media

Social media for B2B companies is not something that you turn on, set it and forget it. Not only do existing tools change and new tools appear, but your customers and prospects interact differently...

View Article

Image may be NSFW.
Clik here to view.

Big Data Provides Insights from B2B Social Media

In a recent post from eMarketer about the importance of companies managing their big data, there was not even consensus on the definition of big data. And 21% of those surveyed admitted that they...

View Article

Browsing all 8 articles
Browse latest View live




Latest Images