5 Steps For Measuring Social Media For B2B
Much of my time recently has been spent working on and thinking about social media measurement, specifically as it relates to B2B organizations. This is a topic that could be discussed for days, even...
View ArticleSAS Launches Social Media Analytics for Enterprise Customers
Yesterday, SAS, the leader in business analytics, launched an enterprise social media analytics tool. This is a sign the large companies are ready for social media. The very fact that SAS has deemed...
View ArticleEven More B2B Social Media Tools You Haven’t Heard Of
We’ve had a lot of interest in our previous posts on B2B Social Media Tools (see 7 B2B Social Media Tools You Haven’t Heard Of and 7 More B2B Social Media Tools You Haven’t Heard Of) so we’re providing...
View ArticleThere’s Content in Your B2B Social Media Data
As you advance your social media activities for your B2B company, you should be capturing great piles of data. Many marketers are so inundated with data, they don’t know where to begin making sense of...
View ArticleWhy Does Facebook Hate B2B Companies?
With the constant changes to Facebook’s platform, B2B marketers are already challenged to connect with customers and prospects on the platform. Now they are talking about making it worse. It makes me...
View ArticleB2B Social Media Metrics Need to Match Goals
One of the biggest challenges B2B marketers face is measuring their success using social media. Social media should not exist in a silo and needs to connect to your business goals. Tying these together...
View ArticleGetting Better at B2B Social Media
Social media for B2B companies is not something that you turn on, set it and forget it. Not only do existing tools change and new tools appear, but your customers and prospects interact differently...
View ArticleBig Data Provides Insights from B2B Social Media
In a recent post from eMarketer about the importance of companies managing their big data, there was not even consensus on the definition of big data. And 21% of those surveyed admitted that they...
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